Alexandra Yanxin Lyu 

Creative marketing & communication professional with demonstrated experience in developing research-based and insight-driven, compelling branding strategies for fortune 500 companies, government institutions, and nonprofit organizations

I am a first-year graduate student at Columbia University, majoring in strategic communication.  Previously, I graduated Cum Laude with a major in communication and a minor in business adminstration.

I have worked or acted as consultant in several industries, including strategic consulting, technology, finance (Securities, Private Equity and Venture Capital), communication & public relations & marketing, media & television, non-profit organization, academic institution, transportation, and government.

I have helped clients develop insights and strategies in various industries, including government brands, food & beverage, architecture, hotels & restaurant, academic institutions, consumer goods, beauty, etc.

I aspire to utilize integrated marketing communication and brand management strategies to help global brands build strong connections with target consumers and ultimately help clients develop valued brands in the digital economy.

In my spare time, I enjoy reading, writing, binge-watching videos & TV series and films, exploring cities, ice-skating, singing, traveling, creating videos, visiting museums, attending all sorts of events, and listening to all kinds of stories.

In here, you can find my portfolio , with my resume, recent works, writing samples, food for thoughts, etc. Please also find me in Linkedin, and feel free to start a conversation with me. I look forward to meeting you! Enjoy the time here. XOXO and cheers!